RFP
california earthquake authority

BRAND EXPANSION
VISA CEMEA

TOUR
on the road with zune little brother getback tour

LABEL
HIEROGLYPHICS IMPERIUM

When employed at Astone, we went after (and won) the california earthquake authority account. It was a 3 million dollar a year account, and called for a full re-branding, and new media push. I was placed in charge of creating a educational landing page and banner ads for the rfp. We won the account, and both were used.

OBJECTIVE: to create a compelling landing page and banner ads, to demonstrate the quality of the agency's work and win a large account.

RESULT: we won the account and the landing page and banner ads were used.

LINKS: 1 2 3

We were given the opportunity to create explorations of a new artisan salad that would be part of the chiquita owned fresh express salad company, the worlds largest salad supplier. we had to deliver multiple explorations, fully fleshed out, and we had 1 week to do so.....and we did.

OBJECTIVE:to create 5 explorations for branding a new artisan salad

RESULT: the 5 were completed on time, and the client approved them

LINKS: 1 2 3 4 5

We were tasked with devising an effective method of disseminating information to visa's agents in cemea containing training documents and collateral resources to help them sell local businesses on accepting credit cards, the acceptance which is not very widespread in these regions. I was tasked with building the interactive piece that agents would navigate through to get the assets.

OBJECTIVE: build an interactive piece that agents would navigate through to get assets and tools.

RESULT: visa's agents significantly increased credit card acceptance in cemea.

LINK

We had a unique opportunity to put together a multinational 7 week tour with one of the fastest rising
acts in hip-hop, little brother, whose new album, getback, was released in the first week of the tour.
The tour was to generate sales for the new album, and further the group's awareness in the public.
Zune (microsoft) came on board as a sponsor, requiring some one to travel with the guys and provide video content. That someone was me. in addition to shooting and editing the video while on the road, i was tasked with creating all print, web, and video collateral for the tour.

LINKS: 1 2 3 4 5

Oakland based hip-hop collective, hieroglyphics, is the blueprint the independent record label. Since 1993, they have had the most effective branding maybe in hip-hop history, with a logo that rolling stone magazine ranked as the third most recognizeable logo in music history. Since 2001, i have been in charge of the creative direction for the label, designing and implementing multiple generations of the award-winning website,
album artwork, directing and editing music videos, and a variety of other collateral marketing tools.

LINKS: 1 2 3 4 5